Recognizing White Label Products and the Businesses That Use Them
In the online game gambling industry, the term ' white label ' is brandished around... ...a lot! What exactly is a ' white label' ? The term is referring to a service or a product produced by a company, which is then supplied wholesale to another company, which in turn, sees the product being re-branded as their own - with both parties then taking a cut... ...White labels are a common online franchise and seem to be the perfect way to start an online casino business. Experienced developers within the iGaming industry set up the white label, who then sell it onto a third party. The third party is then solely responsible for the marketing for that casino brand, but this may come with no support or management - depending on the deal. White Labels in More Detail When it comes to white label software, it allows just about anyone to try their luck with an online casino business and you won't need a large amount of cash behind you to set one up either; this is on